Global marketing
As I plan the DMNews features for the rest of 2008, I’m starting to turn my mind to a couple of stories we’ll be doing on global marketing this fall. So I turn to you, faithful DMNews readers — what are some of the biggest challenges for U.S. marketers looking to implement global campaigns? What are some recent global campaigns that you think have really worked well? As a U.S. marketer, what do you want to know about going global? I’m on the hunt for ideas…I hope you’ll share yours!
Sharon - As an international marketer myself, one of the Qs my clients always ask is — “How can I get value from international programs?” I think your readers would love to read this fall about how they can rest assured that what they are doing internationally will have impact and can be seen as fruitful for their business or organization.
Sharon - Harte-Hanks is gathering information on IT decision-makers and technology initiatives in China. If that is of interest, check out our white paper at http://www.citdb.com/china_database.htm or give me call at 858-625-4841.